#Postman logo how to

The feet stuck out, and while asymmetry isn't bad, it felt as if the Postmanaut was a bit off balance. Looking at the original mark I could see how there were slight breaks in it's unification.

#Postman logo how to

I wanted to keep the definition at the forefront of my thinking as I began to ideate on how to best represent the Postman brand within it's new place as being an all-in-one solution for API developers. Unify (verb): make or become united, uniform, or whole. With this shift in the product, we became aware that our brand needed to be more universal and directly reflect how Postman unifies all stages of the API lifecycle.

Our app had leveled-up and become a complete API development environment, or ADE, that touched on every point of the API lifecycle. As Postman gained more and more popularity, the company quickly grew to be more than just a tool to send and test API requests.

The original mark, while strong, gradually became a bit cumbersome as the company evolved. With these principles in mind, the original logo was styled in a minimalistic, geometrical interpretation of a spaceman, coined as the Postmanaut. In it's original form, the previous logo was created to represent our product and company as being approachable, straight-forward, and simple. The Postman branding had been established before I joined the company. Developers use Postman to make calls to the APIs they’re working with, connecting their apps with other platforms all within the Postman space.